G A R C I A _ B E L L O is a fashion brand grounded in upcycling methods. Our mission is to create handmade, high-quality, and timeless clothing while giving value to what already exists and is not in use. Inspired by the spirit of the Argentinian Patagonia, our designs are simple, straightforward, and suitable for everyday wear. We believe in telling stories through our creations—narratives that speak of home as both land and shelter.
In addition to our fashion line, we offer upcycling consulting services, extending our commitment to sustainability beyond our own products. Through our consultancy, we help other brands and businesses embrace upcycling and the circular economy, providing creative and sustainable solutions that align with their unique visions. By integrating these principles into their operations, we collectively contribute to a more sustainable future.
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Was founded in 2019 by Juliana Garcia Bello, an Argentinean Clothes & Fiber Designer graduated from FADU, Universidad de Buenos Aires. Juliana's background as an artist fuels her passion for creating emotionally evocative artworks that offer individuals unique perspectives on the world. With a fervent dedication to experimentation, she explores various textile techniques and materials, constantly seeking novel modes of expression. Beyond her artistic endeavors, Juliana is deeply committed to championing sustainability and the principles of a circular economy within the fashion and art industries. Motivated by this commitment, she established GARCIA BELLO as her own enterprise with the explicit purpose of promoting eco-conscious practices. Her relentless drive to advance the culture and art of her homeland has led her to showcase her works in prestigious galleries and museums across the Americas, Europe, and Asia.
Based in Rio Grande, Tierra del Fuego, an island at the southern tip of Argentina. From the studio, the brand continues to design and produce its collections, drawing inspiration from the rugged beauty of its surroundings.
The brand is dedicated to sustainable fashion practices, breathing new life into materials that would otherwise go to waste through innovative upcycling methods. Our mission is to minimize our environmental footprint while creating beautiful, eco-conscious clothing.
Each garment is meticulously crafted using proprietary reconstruction techniques, repurposing discarded materials and textiles to produce high-quality, one-of-a-kind pieces. We utilize advanced zero-waste pattern-making methods, tailored for both standardized garments and those adaptable to rolls or fabric remnants. This approach maximizes resource efficiency while ensuring that each piece remains truly unique. Our expertise in these systems allows us to scale production to meet diverse demands, all while maintaining a strong commitment to sustainability and artisanal quality.
A portion of our materials comes from unused clothing donations collected from the local community. We engage with our neighbors through various channels—posters, social media, and more—to gather, sort, and prepare these donations for reconstruction. From shirts and jeans to tablecloths and fabric scraps, every discarded textile finds new life in our hands.
In addition, we partner with organizations, local shops, multi-brand stores, and companies with deadstock garments. We carefully select these materials, incorporating them into our collections to give them new purpose and circularity.
Each garment features an external label that details its production, including a unique article number, the year of manufacture, and care instructions to extend its lifespan.
We believe in the value of each garment and the importance of prolonging the life of objects. By emphasizing the intangible connection between people and their clothing, we strive to create enduring stories that make each piece meaningful and lasting.